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Notes from the workshop.

How the templates are built, what we learned shipping them, and the occasional opinion about the web. No newsletter required.

14 September 20265 min read
WordPress Speed Optimization Checklist: What to Do After You Buy a Premium Theme
The theme demo loaded instantly, your site does not. Ten fixes in order of impact, from hosting and demo cleanup to images, caching, fonts, and scripts.
- wordpress
- performance
- themes
14 September 20262 min read
Why we sell a template once and never again
Subscriptions are easy to build and hard to justify. Here is the arithmetic behind a one-time price.
- pricing
- business